Since 2010, Hyundai Motor Company Australia and the Hyundai Dealer Network have supported Drive to Survive®, and in 2013 renewed the partnership for a further three years through to 2016.
Hyundai’s top priority is developing vehicles offering outstanding protection to its occupants. But the company’s commitment does not stop there. The Drive to Survive®, program takes this one step further allowing Hyundai to become actively engaged in the process of enhancing the knowledge and skill of vehicle owners and operators.
Regarded as a definitive initiative within the automotive industry and the community, Drive to Survive®, showcases Hyundai’s world class safety technology within the company’s latest models in a safe and educational environment while helping to deliver an on and off-road education platform for road safety.
Widely acknowledged as a global leader in design, safety and quality, Hyundai’s range of vehicles employ state-of-the-art safety technology to assist drivers avoid accidents (active safety), and to protect occupants in the event of an incident (passive safety). Coupled with a strong commitment to increasing awareness of safer driving skills and the development of improved on-road driving behaviours in all drivers participating in a Drive to Survive®, program, the partnership offers an excellent opportunity for Hyundai and its dealer network to engage with the community and to share their knowledge and expertise.
"We are delighted to be partnering with an industry leading organisation that delivers on our shared driver safety philosophies," said Damien Meredith, Director of Sales, Hyundai Motor Company Australia. “The renewal of this partnership ensures Drive to Survive® will continue to be powered by Hyundai and that the importance of offering pro-active on-road skills and driver education continues.”
The Drive to Survive® program is designed to improve driver behaviour as well as develop existing skills, driver knowledge, and on-road awareness techniques. The fact this program works across a broad band of driver ability irrespective of experience from learners to advanced drivers, and from corporate fleet to Government department applications perfectly demonstrates Hyundai’s breadth of capability and real world applicability. Sponsorship of Drive to Survive® is a joint initiative of Hyundai Motor Company Australia, and the Hyundai Dealer Network which is actively involved in the program, hosting in-dealership driver education events and community engagement programs.
Drive to Survive®, Powered by Hyundai. For further information on Hyundai Motor Company and Drive to Survive® visit: www.hyundai.com.au
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